Start quickly with only a few events and effects. Integrate only the most significant ones now and expand over time to enable more powerful rules.
Get a feeling for it at the Quick Start. You can also check out some of the more specific tutorials or our SDKs and Plugins.
Your marketers can build multiple campaigns off of the same events. So you don’t have you to work on them twice. If your specific business case is not matched by our many predefined events, you can also very easily extend the vocabulary of events to directly fulfill your needs.