Attribute Library

#built-in

TitlePathTypeDescription
Customer NameProfile.Attributes.NamestringFull name of the customer
Loyalty pointsProfile.Attributes.LoyaltyPointsnumberTotal accrued loyalty points.
Advocate pointsProfile.Attributes.AdvocatePointsnumberTotal amount of advocate points achieved through referrals.
GenderProfile.Attributes.GenderstringGender of the customer.
Birth dateProfile.Attributes.BirthDatetimeBirth date of the customer. Format: YYYY-MM-DD.
EmailProfile.Attributes.EmailstringPrimary email of the customer.
Additional EmailsProfile.Attributes.AdditionalEmailsstringOther Emails of the Customer. Stored in a comma seperated list.
Customer's phone numberProfile.Attributes.PhonestringThe primary phone number of the customer
Customer's fax numberProfile.Attributes.FaxstringThe primary fax number of the customer
Customer's URLProfile.Attributes.URLstring
Customer languageProfile.Attributes.LanguagestringThe pre-set language of the customer. Try to use Language Codes - ISO 639-2.
Default locale.Profile.Attributes.LocalestringTry to use Country Codes - ISO 3166.
Signup dateProfile.Attributes.SignupDatetimeThe date & time of the customer sign up. Use the RFC3999 format, e.g. `2016-03-28T08:34:32.000Z`
Default billing salutationProfile.Attributes.BillingSalutationstring
Default billing nameProfile.Attributes.BillingNamestring
Default billing address field 1Profile.Attributes.BillingAddress1string
Default billing address field 2Profile.Attributes.BillingAddress2string
Default billing address field 3Profile.Attributes.BillingAddress3string
Default billing address field 4Profile.Attributes.BillingAddress4string
Default billing cityProfile.Attributes.BillingCitystring
Default billing postal codeProfile.Attributes.BillingPostalCodestring
Default billing countryProfile.Attributes.BillingstringTry to use Country Codes - ISO 3166
Default shipping salutationProfile.Attributes.ShippingSalutationstring
Default shipping nameProfile.Attributes.ShippingNamestring
Default shipping address field 1Profile.Attributes.ShippingAddress1string
Default shipping address field 2Profile.Attributes.ShippingAddress2string
Default shipping address field 3Profile.Attributes.ShippingAddress3string
Default shipping address field 4Profile.Attributes.ShippingAddress4string
Default shipping cityProfile.Attributes.ShippingCitystring
Default shipping postal codeProfile.Attributes.ShippingPostalCodestring
Default shipping countryProfile.Attributes.ShippingCountrystringTry to use Country Codes - ISO 3166.
Default payment methodProfile.Attributes.PaymentMethodstring
Default payment id hashProfile.Attributes.PaymentIdHashstring
Current billing salutationSession.Attributes.BillingSalutationstring
Current billing nameSession.Attributes.BillingNamestring
Current billing address field 1Session.Attributes.BillingAddress1string
Current billing address field 2Session.Attributes.BillingAddress2string
Current billing address field 3Session.Attributes.BillingAddress3string
Current billing address field 4Session.Attributes.BillingAddress4string
Current billing citySession.Attributes.BillingCitystring
Current billing postal codeSession.Attributes.BillingPostalCodestring
Current billing countrySession.Attributes.BillingCountrystringTry to use Country Codes - ISO 3166
Shipping costSession.Attributes.ShippingCostnumber
Current shipping methodSession.Attributes.ShippingMethodstring
Current shipping salutationSession.Attributes.ShippingSalutationstring
Current shipping NameSession.Attributes.ShippingNamestring
Current shipping address field 1Session.Attributes.ShippingAddress1string
Current shipping address field 2Session.Attributes.ShippingAddress2string
Current shipping address field 3Session.Attributes.ShippingAddress3string
Session shipping address field 4Session.Attributes.ShippingAddress4string
Current shipping citySession.Attributes.ShippingCitystring
Current shipping postal codeSession.Attributes.ShippingPostalCodestring
Current shipping countrySession.Attributes.ShippingCountrystringTry to use Country Codes - ISO 3166
Current payment methodSession.Attributes.PaymentMethodstring
Current payment id hashSession.Attributes.PaymentIdHashstring

#Tech

TitlePathTypeDescription
BrowserSession.Attributes.BrowserstringBrowser in which the user is running the session
Operating systemSession.Attributes.OSstringOperating System in which the user is running the session
DeviceSession.Attributes.DevicestringDevice on which the user is running the session
PlatformSession.Attributes.PlatformstringPlatform on which the user is running the session. Web, Mobile, ...
IP addressSession.Attributes.IPAddressstringIP Address for the client of the current session
Session languageSession.Attributes.LanguagestringLanguage set for the session. Use Language Codes - ISO 639-2.
Screen resolutionSession.Attributes.ScreenResolutionstringScreen resolution on which the session is running
Time on pageSession.Attributes.TimeOnPagetimeTime the user has spent on the page for the current session
Landing pageSession.Attributes.LandingPagestringLanding page used for this session
BrowserProfile.Attributes.BrowserstringBrowser of choice for this customer
Browser versionSession.Attributes.BrowserVersionstringBrowser version used by the customer on this session
Device categoryProfile.Attributes.DeviceCategorystringDevice category selected by the user
Operating System of choiceProfile.Attributes.OperatingSystemstringOperating system of choice for this customer
Flash versionSession.Attributes.FlashVersionstringFlash Version for the current session
Landing pageProfile.Attributes.LandingPagestringLanding page for this user
Session countProfile.Attributes.SessionCountnumberCount of sessions for this user
Session durationSession.Attributes.SessionDurationtimeDuration of the current session for this user
Clicked onSession.Attributes.ClickedOnstringObjects the user clicked on during the session

#Travel

TitlePathTypeDescription
Travel departure dateCartItem.Attributes.DepartureDatetimeDeparture date for this travel. Use the RFC3999 format.
Travel arrival dateCartItem.Attributes.ArrivalDatetimeArrival date for this travel. Use the RFC3999 format.
Travel durationCartItem.Attributes.DurationnumberDuration of the travel. Use the RFC3999 format.
Destination countryCartItem.Attributes.DestinationCountrystringUse Country Codes - ISO 3166
Destination cityCartItem.Attributes.DestinationCitystringDestination city for this travel
Destination airportCartItem.Attributes.DestinationAirportstringDestination airport for this travel. Try to use IATA codes.
Departure countryCartItem.Attributes.DepartureCountrystringUse Country Codes - ISO 3166
Departure cityCartItem.Attributes.DepartureCitystringDeparture city for this travel
Departure airportCartItem.Attributes.DepartureAirportstringDeparture airport for this travel. Try to use IATA codes.
Travel number of segmentsCartItem.Attributes.NumberOfSegmentsstringNumber of segments/ stop-overs for this travel
Travel country pairCartItem.Attributes.CountryPairstringCountry pair for this travel. Use Country Codes - ISO 3166 and Format: DE-US
Travel destination stationCartItem.Attributes.DestinationStationstringDestination station for this travel
Travel departure stationCartItem.Attributes.DepartureStationstringDeparture station for this travel
Travel booking classCartItem.Attributes.BookingClassstringBooking class for this travel
Travel passengerCartItem.Attributes.PaxstringPassenger for this travel
Flight numberCartItem.Attributes.FlightNumberstringFlightnumber for this travel
Flight number returnCartItem.Attributes.FlightNumberReturnstringFlightnumber for the return travel
Travel taxCartItem.Attributes.TaxnumberTax for this travel
Travel passenger segmentCartItem.Attributes.PassengerSegmentstringPassenger segment for this travel
Baggage allowanceCartItem.Attributes.BaggageAllowancenumberPassenger baggage allowance for this travel
Number of pieces of luggageCartItem.Attributes.BaggagePiecesnumberBaggage pieces for this travel
Extras bookedCartItem.Attributes.BookingExtrasbooleanAre there any booking extras for this travel
Travel pickupCartItem.Attributes.PickupbooleanHas pickup scheduled for this travel
Travel dropoff scheduledCartItem.Attributes.DropoffbooleanHas dropoff scheduled for this travel
Frequent flyer IDProfile.Attributes.FrequentFlyerIdstringFrequent Flyer Id for this customer
Frequent flyer programProfile.Attributes.FrequentFlyerProgramstringFrequent Flyer Program for this customer
Frequent flyer statusProfile.Attributes.FrequentFlyerStatusstringFrequent Flyer Status for this customer
Frequent flyer pointsProfile.Attributes.FrequentFlyerPointsnumberFrequent Flyer Points for this customer
Frequent flyer status pointsProfile.Attributes.FrequentFlyerStatusPointsnumberFrequent Flyer Status Points for this customer
RatingCartItem.Attributes.RatingnumberRating for this item
Ticket typeCartItem.Attributes.TicketTypestringTicket type for the item

#Venue

TitlePathTypeDescription
Venue nameCartItem.Attributes.VenueNamestringName of the venue
Venue typeCartItem.Attributes.VenueTypestringType of venue
Venue cityCartItem.Attributes.VenueCitystringCity of the venue
Venue postcodeCartItem.Attributes.VenuePostcodestringPostcode of venue
Venue countryCartItem.Attributes.VenueCountrystringUse Country Codes - ISO 3166
Venue districtCartItem.Attributes.VenueDistrictstringDistrict of venue
Venue statusCartItem.Attributes.VenueStatusstringStatus of venue
Venue opening hoursCartItem.Attributes.VenueOpeningHoursstringVenue opening hours
Venue kitchen typeCartItem.Attributes.VenueKitchenTypestringKitchen type in venue
Venue distanceCartItem.Attributes.VenueDistancestringDistance to the venue
Venue meal countCartItem.Attributes.VenueMealCountstringMeal count for this venue
Venue delivery timeCartItem.Attributes.VenueDeliveryTimestringDelivery time for this venue
Venue budget categoryCartItem.Attributes.VenueBudgetCategorystringBudget category for this venue
Venue ratingCartItem.Attributes.VenueRatingstringRating for this venue
Venue IDCartItem.Attributes.VenueIdstringID for this venue
Venue meal typeCartItem.Attributes.VenueMealTypenumberMealtype for this venue
Venue descriptionCartItem.Attributes.VenueDescriptionstringDescription for this venue
Venue phoneCartItem.Attributes.VenuePhonestringPhone for the venue

#User

TitlePathTypeDescription
Account stateProfile.Attributes.AccountStatestringAccount state for this customer
Reviews wordsProfile.Attributes.ReviewsWordsstringWords used in reviews by this customer
Review countProfile.Attributes.ReviewCountnumberCount of reviews given by this customer
Order countProfile.Attributes.OrderCountnumberCount of orders by this customer
Membership durationProfile.Attributes.MembershipDurationtimeMembership duration for this customer
SourceProfile.Attributes.SourcestringSource for this customer
MediumProfile.Attributes.MediumstringMedium for this customer
keywordProfile.Attributes.KeywordstringKeyword for this customer
Referral pathProfile.Attributes.ReferralPathstringReferral path for this customer
Ad GroupProfile.Attributes.AdGroupstringAd Group for this customer
BrowserProfile.Attributes.BrowserstringBrowser of choice for this customer
Browser versionSession.Attributes.BrowserVersionstringBrowser version used by the customer on this session
Device categoryProfile.Attributes.DeviceCategorystringDevice category selected by the user
Operating System of choiceProfile.Attributes.OperatingSystemstringOperating system of choice for this customer
Flash versionSession.Attributes.FlashVersionstringFlash Version for the current session
LanguageProfile.Attributes.LanguagestringLanguage preferred by the user. Use Language Codes - ISO 639-2.
Page titleSession.Attributes.PagetitlestringTitle of currently open page in session
Page visitedSession.Attributes.PageVisitedstringThe page was visited by the user during the current session
Page ever visitedProfile.Attributes.PageVisitedProfilestringThe page was visited by the user during the current or any previous session
Landing pageProfile.Attributes.LandingPagestringLanding page for this user
Session countProfile.Attributes.SessionCountnumberCount of sessions for this user
Session durationSession.Attributes.SessionDurationtimeDuration of the current session for this user
Clicked onSession.Attributes.ClickedOnstringObjects the user clicked on during the session
Date of last orderProfile.Attributes.LastOrderDatetimeLast order date for the user. Use the RFC3999 format, e.g. `2016-03-28T08:34:32.000Z`
First order dateProfile.Attributes.FirstOrderDatetimeFirst order date for the user. Use the RFC3999 format, e.g. `2016-03-28T08:34:32.000Z`
Total ordersProfile.Attributes.TotalOrdersnumberTotal of orders placed by user

#Session

TitlePathTypeDescription
Browser versionSession.Attributes.BrowserVersionstringBrowser version used by the customer on this session
Flash versionSession.Attributes.FlashVersionstringFlash Version for the current session
Page visitedSession.Attributes.PageVisitedstringThe page was visited by the user during the current session
Page ever visitedProfile.Attributes.PageVisitedProfilestringThe page was visited by the user during the current or any previous session
Session durationSession.Attributes.SessionDurationtimeDuration of the current session for this user
Clicked onSession.Attributes.ClickedOnstringObjects the user clicked on during the session