Attribute Library

#built-in

TitlePathTypeDescription
Customer NameProfile.Attributes.NamestringFull name of the customer.
GenderProfile.Attributes.GenderstringGender of the customer.
Birth dateProfile.Attributes.BirthDatetimeBirth date of the customer. Format: YYYY-MM-DD.
EmailProfile.Attributes.EmailstringPrimary email of the customer.
Additional EmailsProfile.Attributes.AdditionalEmailsstringOther Emails of the Customer. Stored in a comma seperated list.
Customer's phone numberProfile.Attributes.PhonestringThe primary phone number of the customer.
Customer's fax numberProfile.Attributes.FaxstringThe primary fax number of the customer.
Customer's URLProfile.Attributes.URLstringThe primary website of the customer.
Customer languageProfile.Attributes.LanguagestringThe pre-set language of the customer. Try to use Language Codes ISO 639-1.
Default locale.Profile.Attributes.LocalestringStandard region of the customer. Try to use Country Codes ISO 3166.
Signup dateProfile.Attributes.SignupDatetimeThe date & time of the customer sign up. Use the RFC3339 format, e.g. `2016-03-28T08:34:32.000Z`.
Default Billing salutationProfile.Attributes.BillingSalutationstringStandard invoice address: address: salutation.
Default billing nameProfile.Attributes.BillingNamestringStandard invoice address: name.
Default billing address field 1Profile.Attributes.BillingAddress1stringStandard invoice address: 1st address field.
Default billing address field 2Profile.Attributes.BillingAddress2stringStandard invoice address: 2nd address field.
Default billing address field 3Profile.Attributes.BillingAddress3stringStandard invoice address: 3rd address field.
Default billing address field 4Profile.Attributes.BillingAddress4stringStandard invoice address: 4th address field.
Default billing cityProfile.Attributes.BillingCitystringStandard invoice address: city.
Default billing postal codeProfile.Attributes.BillingPostalCodestringStandard invoice address: postal code.
Default billing countryProfile.Attributes.BillingstringStandard invoice address: country. Try to use Country Codes ISO 3166.
Default shipping salutationProfile.Attributes.ShippingSalutationstringStandard delivery address: salutation.
Default shipping nameProfile.Attributes.ShippingNamestringStandard delivery address: name.
Default shipping address field 1Profile.Attributes.ShippingAddress1stringStandard delivery address: 1st address field.
Default shipping address field 2Profile.Attributes.ShippingAddress2stringStandard delivery address: 2nd address field.
Default shipping address field 3Profile.Attributes.ShippingAddress3stringStandard delivery address: 3rd address field.
Default shipping address field 4Profile.Attributes.ShippingAddress4stringStandard delivery address: 4th address field.
Default shipping cityProfile.Attributes.ShippingCitystringStandard delivery address: city.
Default shipping postal codeProfile.Attributes.ShippingPostalCodestringStandard delivery address: postal code.
Default shipping countryProfile.Attributes.ShippingCountrystringStandard delivery address: country. Try to use Country Codes ISO 3166.
Default payment methodProfile.Attributes.PaymentMethodstringStandard payment method (e.g. CreditCard, PayPal, …).
Default payment id hashProfile.Attributes.PaymentIdHashstringStandard payment id hash.
Session billing salutationSession.Attributes.BillingSalutationstringAlternative invoice address for a session: salutation.
Session billing nameSession.Attributes.BillingNamestringAlternative invoice address for a session: name.
Session billing address field 1Session.Attributes.BillingAddress1stringAlternative invoice address for a session: 1st address field.
Session billing address field 2Session.Attributes.BillingAddress2stringAlternative invoice address for a session: 2nd address field.
Session billing address field 3Session.Attributes.BillingAddress3stringAlternative invoice address for a session: 3rd address field.
Session billing address field 4Session.Attributes.BillingAddress4stringAlternative invoice address for a session: 4th address field.
Session billing citySession.Attributes.BillingCitystringAlternative invoice address for a session: city.
Session billing postal codeSession.Attributes.BillingPostalCodestringAlternative invoice address for a session: postal code.
Session billing countrySession.Attributes.BillingCountrystringAlternative invoice address for a session: country. Try to use Country Codes ISO 3166
Shipping costSession.Attributes.ShippingCostnumberDelivery charges for the current order.
Session shipping methodSession.Attributes.ShippingMethodstringShipping method for the current order.
Session shipping salutationSession.Attributes.ShippingSalutationstringAlternative delivery address for a session: salutation.
Session shipping NameSession.Attributes.ShippingNamestringAlternative delivery address for a session: name.
Session shipping address field 1Session.Attributes.ShippingAddress1stringAlternative delivery address for a session: 1st address field.
Session shipping address field 2Session.Attributes.ShippingAddress2stringAlternative delivery address for a session: 2nd address field.
Session shipping address field 3Session.Attributes.ShippingAddress3stringAlternative delivery address for a session: 3rd address field.
Session shipping address field 4Session.Attributes.ShippingAddress4stringAlternative delivery address for a session: 4th address field.
Session shipping citySession.Attributes.ShippingCitystringAlternative delivery address for a session: city.
Session shipping postal codeSession.Attributes.ShippingPostalCodestringAlternative delivery address for a session: postal code.
Session shipping countrySession.Attributes.ShippingCountrystringAlternative delivery address for a session: country. Try to use Country Codes ISO 3166
Session payment methodSession.Attributes.PaymentMethodstringAlternative payment method for a session.
Session payment id hashSession.Attributes.PaymentIdHashstringAlternative payment id hash for a session.

#Tech

TitlePathTypeDescription
BrowserSession.Attributes.BrowserstringBrowser in which the customer is running the session.
Operating systemSession.Attributes.OSstringOperating System in which the customer is running the session.
DeviceSession.Attributes.DevicestringDevice on which the customer is running the session.
PlatformSession.Attributes.PlatformstringPlatform on which the customer is running the session. Web, Mobile, ….
IP addressSession.Attributes.IPAddressstringIP Address of the customer during the current session.
Session languageSession.Attributes.LanguagestringLanguage set for the current session. Use Language Codes ISO 639-1.
Screen resolutionSession.Attributes.ScreenResolutionstringScreen resolution of the device on which the session is running.
Time on pageSession.Attributes.TimeOnPagetimeTime the customer has spent on the page for the current session.
Landing pageSession.Attributes.LandingPagestringLanding page used for a session.
BrowserProfile.Attributes.BrowserstringBrowser of choice for this customer, stored on the customer profile.
Browser versionSession.Attributes.BrowserVersionstringBrowser version used by the customer on this session.
Device categoryProfile.Attributes.DeviceCategorystringDevice category selected by the customer, stored on the customer profile.
Operating SystemProfile.Attributes.OperatingSystemstringOperating system of this customer, stored on the customer profile.
Flash versionSession.Attributes.FlashVersionstringFlash Version for the current session.
Landing pageProfile.Attributes.LandingPagestringInitial landing page the customer first appeared on.
Session countProfile.Attributes.SessionCountnumberNumber of sessions for this customer.
Session durationSession.Attributes.SessionDurationtimeDuration of the current session for this customer.
Clicked onSession.Attributes.ClickedOnstringObjects the customer clicked on during the session.

#Travel

TitlePathTypeDescription
Travel departure dateCartItem.Attributes.DepartureDatetimeDeparture date for this travel. Date & time. Use the RFC3339 format.
Travel arrival dateCartItem.Attributes.ArrivalDatetimeArrival date for this travel. Date & time. Use the RFC39339 format.
Travel durationCartItem.Attributes.DurationnumberDuration of the travel. Use the RFC3339 format.
Destination countryCartItem.Attributes.DestinationCountrystringDestination country for this travel. Use Country Codes ISO 3166.
Destination cityCartItem.Attributes.DestinationCitystringDestination city for this travel.
Destination airportCartItem.Attributes.DestinationAirportstringDestination airport for this travel. Try to use IATA codes.
Departure countryCartItem.Attributes.DepartureCountrystringDeparture country for this travel. Use Country Codes ISO 3166.
Departure cityCartItem.Attributes.DepartureCitystringDeparture city for this travel.
Departure airportCartItem.Attributes.DepartureAirportstringDeparture airport for this travel. Try to use IATA codes.
Travel segmentsCartItem.Attributes.NumberOfSegmentsstringNumber of segments/ stop-overs for this travel.
Travel country pairCartItem.Attributes.CountryPairstringCountry pair for this travel. Use Country Codes ISO 3166 and Format: DE-US.
Travel destination stationCartItem.Attributes.DestinationStationstringDestination station for this travel.
Travel departure stationCartItem.Attributes.DepartureStationstringDeparture station for this travel.
Travel booking classCartItem.Attributes.BookingClassstringBooking class for this travel.
Travel passengerCartItem.Attributes.PaxstringPassenger for this travel.
Flight numberCartItem.Attributes.FlightNumberstringFlightnumber for this travel.
Flight number returnCartItem.Attributes.FlightNumberReturnstringFlightnumber for the return travel.
Travel taxCartItem.Attributes.TaxnumberTax for this travel.
Travel passenger segmentCartItem.Attributes.PassengerSegmentstringPassenger segment/ stop-over for this travel.
Baggage allowanceCartItem.Attributes.BaggageAllowancenumberPassenger baggage allowance for this travel.
Baggage numberCartItem.Attributes.BaggagePiecesnumberNumber of baggage pieces for this travel.
Extras bookedCartItem.Attributes.BookingExtrasbooleanAre there any booking extras for this travel.
Travel pickupCartItem.Attributes.PickupbooleanHas pickup scheduled for this travel.
Travel dropoff scheduledCartItem.Attributes.DropoffbooleanHas dropoff scheduled for this travel.
Frequent flyer IDProfile.Attributes.FrequentFlyerIdstringFrequent Flyer Id for this customer.
Frequent flyer programProfile.Attributes.FrequentFlyerProgramstringFrequent Flyer Program for this customer.
Frequent flyer statusProfile.Attributes.FrequentFlyerStatusstringFrequent Flyer Status for this customer.
Frequent flyer pointsProfile.Attributes.FrequentFlyerPointsnumberFrequent Flyer Points for this customer.
Frequent flyer status pointsProfile.Attributes.FrequentFlyerStatusPointsnumberFrequent Flyer Status Points for this customer.
RatingCartItem.Attributes.RatingnumberRating for this cart item.
Ticket typeCartItem.Attributes.TicketTypestringTicket type for the item.

#Venue

TitlePathTypeDescription
Venue nameCartItem.Attributes.VenueNamestringName of the venue.
Venue typeCartItem.Attributes.VenueTypestringType of venue.
Venue cityCartItem.Attributes.VenueCitystringCity of the venue.
Venue postcodeCartItem.Attributes.VenuePostcodestringPostal code of venue.
Venue countryCartItem.Attributes.VenueCountrystringCountry of the venue. Use Country Codes ISO 3166.
Venue districtCartItem.Attributes.VenueDistrictstringDistrict of the venue.
Venue statusCartItem.Attributes.VenueStatusstringStatus of the venue.
Venue opening hoursCartItem.Attributes.VenueOpeningHoursstringVenue opening hours.
Venue kitchen typeCartItem.Attributes.VenueKitchenTypestringKitchen type in venue.
Venue distanceCartItem.Attributes.VenueDistancestringDistance to the venue.
Venue meal countCartItem.Attributes.VenueMealCountstringMeal count for this venue.
Venue delivery timeCartItem.Attributes.VenueDeliveryTimestringDelivery time for this venue.
Venue budget categoryCartItem.Attributes.VenueBudgetCategorystringBudget category for this venue.
Venue ratingCartItem.Attributes.VenueRatingstringRating for this venue.
Venue IDCartItem.Attributes.VenueIdstringID for this venue.
Venue meal typeCartItem.Attributes.VenueMealTypenumberMealtype for this venue.
Venue descriptionCartItem.Attributes.VenueDescriptionstringDescription for this venue.
Venue phoneCartItem.Attributes.VenuePhonestringPhone for the venue.

#User

TitlePathTypeDescription
Account stateProfile.Attributes.AccountStatestringAccount state for this customer.
Reviews wordsProfile.Attributes.ReviewsWordsstringWords used in reviews by this customer.
Review countProfile.Attributes.ReviewCountnumberCount of reviews given by this customer.
Order countProfile.Attributes.OrderCountnumberCount of orders by this customer.
Membership durationProfile.Attributes.MembershipDurationtimeMembership duration for this customer.
SourceProfile.Attributes.SourcestringSource from where this customer has been acquired.
MediumProfile.Attributes.MediumstringMedium for this customer.
keywordProfile.Attributes.KeywordstringKeyword or label for this customer.
Referral pathProfile.Attributes.ReferralPathstringReferral path for this customer.
Ad GroupProfile.Attributes.AdGroupstringAd Group for this customer.
BrowserProfile.Attributes.BrowserstringBrowser of choice for this customer, stored on the customer profile.
Browser versionSession.Attributes.BrowserVersionstringBrowser version used by the customer on this session.
Device categoryProfile.Attributes.DeviceCategorystringDevice category selected by the customer, stored on the customer profile.
Operating SystemProfile.Attributes.OperatingSystemstringOperating system of this customer, stored on the customer profile.
Flash versionSession.Attributes.FlashVersionstringFlash Version for the current session.
LanguageProfile.Attributes.LanguagestringLanguage preferred by the customer. Use Language Codes ISO 639-1.
Page titleSession.Attributes.PagetitlestringTitle of currently open page in session.
Page visitedSession.Attributes.PageVisitedstringA page that was visited by the customer during the current session.
Page ever visitedProfile.Attributes.PageVisitedProfilestringA page that was visited by the customer during the current or any previous session.
Landing pageProfile.Attributes.LandingPagestringInitial landing page the customer first appeared on.
Session countProfile.Attributes.SessionCountnumberNumber of sessions for this customer.
Session durationSession.Attributes.SessionDurationtimeDuration of the current session for this customer.
Clicked onSession.Attributes.ClickedOnstringObjects the customer clicked on during the session.
Date of last orderProfile.Attributes.LastOrderDatetimeLast order date for the customer. Use the RFC3339 format, e.g. `2016-03-28T08:34:32.000Z`.
First order dateProfile.Attributes.FirstOrderDatetimeFirst order date for the customer. Use the RFC3339 format, e.g. `2016-03-28T08:34:32.000Z`.
Total ordersProfile.Attributes.TotalOrdersnumberTotal number of orders placed by customer.

#Session

TitlePathTypeDescription
Browser versionSession.Attributes.BrowserVersionstringBrowser version used by the customer on this session.
Flash versionSession.Attributes.FlashVersionstringFlash Version for the current session.
Page visitedSession.Attributes.PageVisitedstringA page that was visited by the customer during the current session.
Page ever visitedProfile.Attributes.PageVisitedProfilestringA page that was visited by the customer during the current or any previous session.
Session durationSession.Attributes.SessionDurationtimeDuration of the current session for this customer.
Clicked onSession.Attributes.ClickedOnstringObjects the customer clicked on during the session.