A referral program is defined by an advocate, a referrer and a referral code.
The advocate is the person who invited their friend via referral program.
The friend is the person who receives the invite from an advocate
The referral code is a code which is generated similar to a coupon code the code can be redeemed by either one or multiple referrers.
If a referral code has been generated, it can be viewed in the referral tab of the respective campaign.
As well as coupon codes, referral codes can be generated according to certain parameters:
Setting up a referral program
Generate a referral code
This can be done either by using the generateReferralCode endpoint in the integration API or by selecting Create referral code as an effect in a certain rule.
If you want to set an expiry date, start date or if you want to link the referral coupon to a specific friend, generate the code through the integration API.