Attributes

Attributes enable extending the core entities of the Talon.One data model. For example, an online fashion retailer may wish to add a Brand attribute to cart items, a hotel-booking platform might add CheckInTime and CheckOutTime attributes to orders, or an e-commerce shop might want to add a Segment attribute to customer profiles.

Built-in attributes

The core data model defines a small set of common attributes for various entities, such as names for customer profiles and prices for cart items. In addition to these "built-ins", our Attribute Library contains a number of pre-defined attributes organized into presets. E.g. the Travel preset contains attributes such as FrequentFlyerId and DepartureCountry. You can add library attributes to your account in the Developer Settings section of our Campaign Manager application.

Custom Attributes

In addition to pre-defined attributes in the Attribute Library, you may also define completely custom attributes. As an example, consider a SaaS service with an in-house community forum. They would like to offer special promotions to active forum users, so they can define a ForumPosts attribute on customer profiles. These custom attributes can be defined in the Developer Settings section of our campaign manager.

⚠️ Talon.one will return a 400 error whenever an unknown attribute (which is not existing in the attribute library) is transferred in a session.

Sending Attributes

You include attributes in update requests for various entities.

For example, consider the ForumPosts attribute from above. To keep the count of forum posts in sync, the forum should perform an updateCustomerProfile operation every time the user makes a post.

Using our Ruby SDK it would look something like this:

talon.update_customer_profile user.id, {
  "attributes" => {
    "ForumPosts" => user.posts.length
  }
}

Or with our JavaScript SDK:

talon.updateCustomerProfile(user.id, {
  attributes: {
    ForumPosts: await user.postCount()
  }
})

The attribute value must match the attributes type, which is defined on a per-attribute basis. Currently the following 6 types are supported:

• string - Any valid JSON string.
• number - Any valid JSON number, internally these are treated as big decimal numbers.
• boolean - Either true or false.
• time - An RFC3999 timestamp.
• list of strings - Comma separated list of strings.
• list of numbers - Comma separated list of numbers.

You can also remove any attribute value by setting it to null.

Attribute Library

Customer Profile entity

Name
Gender
BirthDate
Email
AdditionalEmails
Phone
Fax
URL
Language
Locale
SignupDate
BillingSalutation
BillingName
BillingAddress1
BillingAddress2
BillingAddress3
BillingAddress4
BillingCity
BillingPostalCode
Billing
ShippingSalutation
ShippingName
ShippingAddress1
ShippingAddress2
ShippingAddress3
ShippingAddress4
ShippingCity
ShippingPostalCode
ShippingCountry
PaymentMethod
PaymentIdHash
LastOrderDate
FirstOrderDate
TotalOrders
PageVisitedProfile
LandingPage
SessionCount
Languagename
FlashVersion
DeviceCategory
OperatingSystem
AccountState
ReviewsWords
ReviewCount
OrderCount
MembershipDuration
Source
Medium
Keyword
ReferralPath
AdGroup
Browsername
FrequentFlyerId
FrequentFlyerProgram
FrequentFlyerStatus
FrequentFlyerPoints
FrequentFlyerStatusPoints

Customer Session entity

BillingSalutation
BillingName
BillingAddress1
BillingAddress2
BillingAddress3
BillingAddress4
BillingCity
BillingPostalCode
BillingCountry
ShippingCost
ShippingMethod
ShippingSalutation
ShippingName
ShippingAddress1
ShippingAddress2
ShippingAddress3
ShippingAddress4
ShippingCity
ShippingPostalCode
ShippingCountry
PaymentMethod
PaymentIdHash
CurrentLocation
Browser
OS
Device
Platform
IPAddress
Language
ScreenResolution
TimeOnPage
LandingPage
SessionDuration
ClickedOn
Pagetitle
PageVisited
BrowserVersion

CartItem entity

DepartureDate
ArrivalDate
Duration
DestinationCountry
DestinationCity
DestinationAirport
DepartureCountry
DepartureCity
DepartureAirport
NumberOfSegments
CountryPair
DestinationStation
DepartureStation
BookingClass
Pax
FlightNumber
FlightNumberReturn
Tax
PassengerSegment
BaggageAllowance
BaggagePieces
BookingExtras
Pickup
Dropoff
Rating
TicketType
VenueName
VenueType
VenueCity
VenuePostcode
VenueCountry
VenueDistrict
VenueStatus
VenueOpeningHours
VenueKitchenType
VenueDistance
VenueMealCount
VenueDeliveryTime
VenueBudgetCategory
VenueRating
VenueId
VenueMealType
VenueDescription
VenuePhone